Shopper Marketing

Name: Shopper Marketing
Author: Marcia Lugatto
ISBN: 9788591845804

By Marcia Lugatto

Book Code: 178536

Categories

Business & economics, Didactic

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Synopsis

A autora compartilha a trajetória de mais de 20 anos em comunicação de marketing, como marketing direto, promoção, interatividade, shopper e agora BUYER marketing em que ajuda ao leitor a adoção de abordagem de marketing menos tradicionais e menos cristalizadas na figura de um consumidor modelar e quase ficcional.

Features

ISBN	9788591845804
Number of pages	116
Edition	1 (2014)
Format	A5 (148x210)
Binding	Paperback w/ flaps
Colour	Colour
Paper type	Uncoated offset 90g
Language	Portuguese

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