This e-book presents an objective analysis of how to apply scientific thinking and logical reasoning to building financial stability and growth. The aim is to show how economic decisions, consumption patterns, and investment behaviors can be understood and adjusted based on principles proven by behavioral psychology, economics, and neuroscience.
The content addresses how the brain processes risks, rewards, and purchase impulses, explaining why many people repeat the same financial mistakes even when they know what they should do. It also presents planning and decision-making methods based on data and evidence, not emotions or fads.
Based on recent studies, the reader will learn to identify limiting beliefs about money, establish measurable financial goals, and use rational analysis tools to assess opportunities and avoid unnecessary debt.
The approach is direct and practical: understanding the mental and behavioral causes behind financial decisions and transforming them into consistent and sustainable actions.
| Número de páginas | 28 |
| Edición | 1 (2025) |
| Formato | A4 (210x297) |
| Acabado | Tapa blanda (sin solapas) |
| Coloración | Blanco y negro |
| Tipo de papel | Cream |
| Idioma | Inglés |
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