Author's Academy
From file to reader: practical tips to prepare the interior, design the cover, set a price and promote your book.
Interior
A file that's easy to read and ready to publish.
TipReview the final file page by page. Text and layout errors carry over into print.
Before you move on
- Set every page to your chosen book size.
- Check margins, page numbers and page breaks in the final file.
- Export the interior as a PDF without a password or cover.
- Open the exported PDF and check that text and images look as planned.
- Publishing an e-book? Prepare and review the ePub version too.
Cover
A clear cover that does your story justice.
TipThe cover is the reader's first contact with your book: the image and title need to speak to them.
Before you move on
- Choose an image that suits the book's theme and tone.
- Check that the title and your name are still readable at thumbnail size.
- Use the dimensions in the cover editor to prepare your artwork.
- Keep text and key elements away from the trim line.
- In the final preview, check the front cover, back cover and any flaps.
Price
Balance value for readers with what you want to earn.
Before you move on
- Check prices for books on the same topic and in the same format.
- Add up what you spent on editing, layout and cover design.
- Set your earnings for print and e-book editions and check the final price.
- Register your book with an ISBN. Books with an ISBN are accepted by Literary Highways partners worldwide*, and an ISBN gives your work a more professional appearance.
- Read the payment terms before choosing partner stores.
*Hardcover and spiral-bound books are not yet accepted for global distribution.
Promotion
Get your book to the right readers.
TipGoing on sale is just the start. Talk to people interested in your book's topic and stay in touch.
Before you move on
- Write a synopsis that introduces the book and sparks curiosity.
- Choose keywords that describe the book accurately.
- Set how many pages readers can view in the website preview.
- Share excerpts and behind-the-scenes posts on social media, with the book link.
- Invite readers and content creators in your field to discover the book.
Keep learning on the blog
Our blog has more tips on writing, publishing and promoting your book, plus news from the publishing world.
Visit the blog
File ready? Time to publish.
You know the way. Estimate the price, upload your file and put your book on sale.
Publish my book