Strategy is not a plan. It is war.
In a business world defined by relentless competition, uncertainty, and rapid disruption, only organizations that understand the true logic of strategic conflict survive and prevail. Business Warfare challenges conventional management thinking and reframes strategy as it truly is: a battlefield where power, intelligence, leadership, and movement determine winners and losers.
Integrating classical military doctrine (Sun Tzu, Clausewitz), modern competitive strategy, economics, game theory, and real-world corporate cases, Breno Augusto Silva Marques presents a rigorous and original analytical framework for executives, entrepreneurs, and scholars seeking to master strategic competition.
Across sixteen deeply developed chapters, readers will learn how to:
Interpret markets as arenas of structured conflict
Anticipate competitor behavior and avoid destructive escalation
Build sustainable advantage through resources, intelligence, and positioning
Balance offense and defense under conditions of uncertainty
Lead decisively amid friction, risk, and incomplete information
Make strategic decisions when clear answers do not exist
This is not a motivational book. It is a strategic manual.
It does not offer shortcuts or formulas, but analytical clarity, strategic discipline, and decision advantage.
Ideal for: ✔ Senior executives and strategic managers
✔ Entrepreneurs and founders in competitive markets
✔ Graduate students and researchers in strategy and ec
| ISBN | 9786501873916 |
| Number of Pages | 191 |
| Edition | 1 (2026) |
| Format | 16x23 (160x230) |
| Binding | Hardcover |
| Color | Black and White |
| Paper Type | Estucado Mate 90g |
| Language | Portuguese |
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