EXECUTIVE EDGE:
The Playbook for the Modern CEO
The transition to the Chief Executive seat is one of the most consequential leaps in a leader’s career. Yet, many brilliant executives stumble at the summit, carrying the habits of a business operator into the role of a business architect. They become consumed by operational fires, mistake managerial hustle for strategic leadership, and struggle to make the shift from running the business to shaping its future.
EXECUTIVE EDGE distills 28 years of global C-suite coaching and the core frameworks of more than 20 of the world’s most influential business books into a powerful, practical playbook for the modern CEO.
Inside this playbook, you will learn how to:
Allocate Capital: Move beyond managing budgets to maximizing enterprise value.
End C-Suite Tribalism: Transform competing executive egos into a unified, high-performing “Team #1.”
Command the Narrative: Become the chief storyteller, shaping how investors, employees, and the market perceive your enterprise.
Build Structural Defensibility: Strengthen your competitive position and protect your business against disruption.
Master Executive Leverage: Apply tactical empathy to navigate high-stakes negotiations and influence critical decisions.
Featuring an intensive, interactive Boardroom Capstone Simulation, EXECUTIVE EDGE challenges you to put your leadership judgment to the test under pressure. Stripping away academic theory, it delivers the frameworks, insights, and practica
| Number of Pages | 110 |
| Edition | 1 (2026) |
| Format | 16x23 (160x230) |
| Binding | Paperback without Flaps |
| Color | Black and White |
| Paper Type | Offset 90g |
| Language | Portuguese |
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