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Meaningful Marketing

Como sua marca pode ter significado na vida das pessoas

By Marcelo Tripoli

Book code: 196835

Categories

Administration, Non-fiction

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Synopsis

O mundo digital está obrigando o manual do marketing ser reescrito, e neste contexto as marcas devem se conectar com os consumidores não mais por interrupção, mas pelos valores que geram nas vidas das pessoas. Ao pensar e vivenciar essa mudança, o empresário Marcelo Tripoli, um dos 15 brasileiros mais influentes da internet pela GQ em 2015, lançou o 1º livro sobre Meaningful Marketing no Brasil. A obra propõe uma nova forma de atuação para as marcas, criando um plano prático para executivos e estudantes.

Features

ISBN 9788569840008
Number of Pages 224
Edition 1 (2015)
Format Quadrado (200x200)
Binding Paperback without Flaps
Color Colored
Paper Type Uncoated offset 75g
Language Portuguese

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Marcelo Tripoli

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