This book explores how the barbering profession has evolved into an experience-driven industry, where technical skill alone is no longer enough to ensure success.
Through a structured and strategic approach, it examines how customer experience, perception of value, branding, and client retention interact to shape professional positioning and business performance.
Ideal for barbers and entrepreneurs, this work provides a clear framework for building stronger client relationships, increasing loyalty, and creating a differentiated presence in the modern grooming market.
| Number of Pages | 28 |
| Edition | 1 (2026) |
| Language | Portuguese |
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