The Modern Barbershop Experience

By Saymon Tzelikis

Book code: 974735

Categories

Business aspects, Practical administration, Human development, Administration

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Synopsis

This book explores how the barbering profession has evolved into an experience-driven industry, where technical skill alone is no longer enough to ensure success.

Through a structured and strategic approach, it examines how customer experience, perception of value, branding, and client retention interact to shape professional positioning and business performance.

Ideal for barbers and entrepreneurs, this work provides a clear framework for building stronger client relationships, increasing loyalty, and creating a differentiated presence in the modern grooming market.

Features

Number of Pages 28
Edition 1 (2026)
Language Portuguese

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