COMPLEX SALES in TECHNOLOGY AND INNOVATION

Name: COMPLEX SALES in TECHNOLOGY AND INNOVATION
Author: Endrik Mandeville

SPIN Selling, MEDDICC,

By Endrik Mandeville

Book code: 776841

Categories

Commercial, Business aspects, Arbitration, negotiation, mediation, Young adult non-fiction, Administration

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Synopsis

Selling innovative technological solutions requires much more than good arguments. In a scenario where decision cycles are long, multiple stakeholders are involved and competition is fierce, the traditional approach simply does not work. Complex Sales in Technology and Innovation is an essential guide for professionals who need to navigate high-value negotiations, create strategic connections and transform qualified leads into loyal customers.

In this book, you will learn how to structure predictable and scalable sales processes, use artificial intelligence to qualify leads and personalize proposals, deal with objections and accelerate decision-making. In addition, you will explore strategies to educate the customer, demonstrate ROI and TCO convincingly and build long-term partnerships that generate recurrence and account expansion.

Features

Number of Pages	142
Edition	1 (2025)
Format	A5 (148x210)
Binding	Paperback with Flaps
Color	Black and White
Paper Type	Cream
Language	English

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